Officially Unsponsored: Help our Steelers find the right corporate partner

Welcome to
Officially Unsponsored

You may have seen something different across Wheelchair Rugby Australia and the Steelers’ social media channels or in the media today…

The Australian Steelers have made the bold move to temporarily ditch the green and gold for all-white uniforms with a QR code where a sponsor logo would normally sit.

This is Officially Unsponsored.

Did you know that our Steelers, one of Australia’s most successful national sporting teams, are currently competing without a team sponsor?

Rather than quietly accepting that reality, we’ve chosen to make it visible, and turn it into a national campaign that puts our team and our sport in the shop window.

The QR code links to our SponsorSHOP - a purpose-built platform where brands can explore partnership opportunities with the Steelers. It’s a transparent, modern and public invitation for the right long-term partner to join us.

Before anything else, we want to acknowledge the proud and strong support we have across our events, community programs and athlete pathways, including longstanding partners who have had an enormous impact on our sport and helped us to grow and innovate.

Our high-performance program is also proudly supported through the AIS Win Well initiative and para-uplift funding provided by the Federal Government. This investment that has underpinned the Steelers’ sustained international success to date.

For whatever reason, the Steelers still have not found that perfect-fit corporate partner to take the team to the next level.

That’s why we’re doing this.

The Steelers are the reigning World Champions and are preparing to compete on home soil at the 2026 Santos Wheelchair Rugby World Challenge in Adelaide in front of a global audience.

The team jersey is currently blank.

We believe it shouldn’t be.

How you can help us

This campaign is designed to be participatory. Every share, tag and conversation helps amplify the moment.

We invite you to:

• Share our campaign posts

• Tag brands you believe align with the Steelers on social media

• Send this story to someone you know in marketing or leadership

• Start a conversation within your networks

• Make an individual donation on our campaign page.

Together, we can connect this team with the right partner to shape the future of our sport. Let’s help the Steelers become Officially Sponsored.

Visit www.OfficiallyUnsponsored.com for more.